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Email marketing is so important for your salon business and you can get big results from using this marketing strategy. Remember that each email is about your target audience…not about you. So if you want to get them to engage with you and become a loyal customer, you...
Are you planning for the future of your Salon Business? It’s easy to get caught up in the day to day tasks and sometimes just thinking about how you are going to get through this week can be overwhelming. But it should definitely be a priority to plan for the...
Accountability equals results in business and in life. When someone is counting on you for something you try harder to make sure you’re doing a good job because you don’t want to let that person down. Because you are trying harder and more committed to the task, you...
As a salon business you want to be seen and you want potential clients to be able to find you; and where do people go to find things? We all know the answer to that...Google!! Google my business is free and it's easy to use. It is a tool that allows businesses to...
Are you one of the salon business owners out there who has been in business for years and is doing well? If so, you are not alone. But what if I told you that you could work less and make just as much money as you are making now...and more? Lots of salon professionals...
Setting annual goals in your salon business may look very similar from year to year. But that doesn't mean the processes and strategies you use to reach those goals stay the same. Goals for your salon may include increasing profits, retaining clients, retaining...
Planning out and using a marketing plan is the first step, but evaluating it monthly and quarterly is key to ensuring it is successful. Just because something didn't work the first time doesn't mean it was a failure! Sometimes all it takes is a simple...
In today’s society, it is more important than ever to use quality photos and graphics in your salon business marketing. Why is it so important? Because people are bombarded all day long with images through social media and if your photo or graphic doesn’t stand out,...
Who has time for one more thing in their beauty business? I get it... a Marketing Plan sounds overwhelming when all you want to do is just make money and service clients. I didn't have a structured marketing plan in place for my business for years! I was just...
So you have decided to get started with email and text marketing...that’s great!! You will not regret using this powerful marketing strategy for your business!! Most people don’t get started using this type of marketing sooner because they are intimidated and think it...
The number of consumers who have willingly opted in to receive text messages from a business is around 50 million. And since text marketing is a relatively new marketing strategy, it’s very clear that text marketing has grown very quickly! It’s hard to think of any...
Using salon business software is such a game changer!! I get this question a lot. How does using an online booking system or the right one actually make my business better? Square is working just fine for me.... well, I know, it is a very broad system and functions,...
No matter how many times I coach and teach beauty business owners about email and text marketing I still get questions. So, I want to break it down and give you some real actionable steps and techniques that you can use to up your email and text marketing game! Let's...
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