Email marketing is so important for your salon business and you can get big results from using this marketing strategy.
Remember that each email is about your target audience…not about you. So if you want to get them to engage with you and become a loyal customer, you have to focus on what they need and what they want.
You don't have to create lengthy emails with lots of fluff…no one has time to read an email that includes irrelevant information. Use your emails as a tool to connect and share valuable information and content that is beneficial for your client.
Here are some ways to get big results from your email marketing:
✉️ Use Relevant Subject Lines
If it doesn’t sound interesting why would someone open your email? You want to strike curiosity or excitement without sounding salesy.
✉️ Have a Great Welcome Sequence
Use a welcome sequence that will help your new subscriber determine if opening your emails in the future will be worth it for them. It's about nurturing a relationship and it starts with the welcome sequence.
✉️ Use Tags
A tag is basically a label that can be attached to the subscriber to identify or categorize them. Then you can distribute your content to different target groups and to send the right messages to the right people. Using tags helps you avoid sending emails to clients who are not interested in certain types of content.
✉️ Be Clear and Concise
You want the person reading your email to feel seen and heard and like you are speaking directly to them. What problem do they currently have how can you help?
✉️ Be Consistent
The number of emails you send may vary based on your salon business and the specific needs of your clients. Consistent doesn't mean send more emails, it just means send them regularly and when there is a need to communicate, not just to say you sent something.
Email marketing is powerful and a low-cost way to connect with your clients. If you are not using it now, it's time to get started. If you are using it but feel you aren't using it effectively implement these tips above and continue to improve your strategy so you get the most out of it.
Have more questions about email marketing? Contact me and let's chat.
Recent Comments