When you are thinking about what to spend your money on in your salon business remember that long-term investments are always the smart choice. What do I mean by long-term investments? I’m talking about things that don’t produce returns right away. Things that you...
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Annual Business Stats to Evaluate in Your Salon Business
As this year is coming to a close it is important to review certain business stats in your salon business. Most salon professionals don't exactly love stats and numbers. That's because you are people-oriented and service oriented; you like helping people, it's what...
Using Quality Photos and Graphics in Your Salon Business Marketing
In today’s society, it is more important than ever to use quality photos and graphics in your salon business marketing. Why is it so important? Because people are bombarded all day long with images through social media and if your photo or graphic doesn’t stand out,...
Why Having a Marketing Plan for Your Salon Business is Important
Who has time for one more thing in their beauty business? I get it... a Marketing Plan sounds overwhelming when all you want to do is just make money and service clients. I didn't have a structured marketing plan in place for my business for years! I was just...
How Technology has Changed the way Salon Owners do Business
Technology has made a huge impact in the way salon owners do business today. Things like email marketing, text marketing and CRMs were not even a thing for beauty business owners even 5 years ago. It’s important to stay up...
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