Technology has made a huge impact in the way salon owners do business today. Things like email marketing, text marketing and CRMs were not even a thing for beauty business owners even 5 years ago.
It’s important to stay up to date with technology and utilize the tools that are available to you as a business owner. Email marketing will help you reach more customers, save time and make more money. It’s a no-brainer…so you are using it, right?
But let’s be honest, it can be overwhelming to keep up with the ever changing software, tools and strategies, and it can also be out of your comfort zone to incorporate technology. But there’s no need to stress, because I want to walk you through some of the easy ways you can get started.
Some basics that can be very helpful to you as a business owner are email marketing platforms and client relationship management systems (CRMs). You don’t have to try to incorporate all of the technology all at once. You can start small and add in additional tools and resources as you learn and get comfortable with technology.
Email Marketing Platforms
You will hear from all the marketing experts that you must have an email list. It’s true that email marketing is effective and building an email list is important.
I recommend Vagaro for 90% of salon owners, booth renters, estheticians and suite owners. This will enable you to tap into your existing clients and automate certain emails are sent automatically,
You can use this booking software and CRM for lots of things or just to manage your clients, communicate with them and increase retention.
Client Relationship Management Systems (CRMs)
A CRM is a system that provides a central place for you to store data on your current customers and potential customers and track your interactions with them. Having this system in place allows your business to manage your relationships with customers, and help you grow.
Vagaro is great for this to streamline your processes including customer leads, emails, expenses, contracts, invoices, reports and more! Having all the important information about your customers in one place is such a time saver and makes doing business so much more efficient.
Technology is definitely changing how all companies do business and the salon industry has definitely been affected by technology. This is a game changer and a MUST for top salons.
I love teaching salon owners and estheticians about technology and how it can benefit their business in The Salon Business Academy. If you are interested in joining us the doors will open again in January 2022. In the meantime, follow me on Facebook and Instagram for more actionable tips and ideas.
Brandie
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